How to use SEO to improve your Website Google Ranking
If you want your site to attract the right level of traffic you have to do one better than your competitors. Today, website owners are going to extreme lengths to make their sites more visible on the internet and they do this for one main reason; the more traffic they attract, the higher their profit potential.
Of all the tested methods that help increase Google rankings, one of the most effective methods is the use of SEO. This article is specially written for businesses who want to improve their rankings on Google, so take your time to read it until the end to gain valuable insights that will help your website scale with SEO.
What is SEO?
SEO refers to Search Engine Optimization which is a tool devised by Google to help websites improve their Visibility ranking. Although SEO became popular because of Google, it has gained widespread traction across other online platforms like Bing, Yahoo, and other search engines. SEO utilizes keywords and backlinks to aid the search of relevant information and they benefit both parties.
SEOs help online users find information as quickly as possible while it makes websites more accessible to online users. So, you can use SEO to target a segment of the internet and attract users in this segment to your website but how can you use SEO to improve your website’s Google ranking?
We show you how below-
How to use SEO to improve web traffic and increase your Google rank?
A responsive website
The very first thing you need to do is to build a website that is SEO-friendly. No matter how well you use SEO tools, if your website is not SEO-friendly, your gains will be minimal. A good website is one that loads on time with navigation tools. Furthermore, a very good website has a desktop and a mobile version so accessing it is never a problem. If your website is not up to standard but you want to scale operations and improve visibility, consider hiring an experienced custom developer to build one for you.
Google tends to rate mobile-friendly sites highly, so having a mobile version will only help your case.
Publish good content
Another step to take to raise your Google ranking even higher is to publish high-quality content on a regular basis. What makes good content?
- A content that caters to your specific audience
- Content that contains vital information that will help the reader
- Content that is easy to read and digest
If you publish quality content regularly, Google will highlight your website as an authoritative platform in your specific niche and will recommend it to users searching for related information. The more visibility your site gets, the higher your sales conversion potential.
The use of Keywords is an important aspect of SEO that you have to be mindful of. Before you write content, make sure you research and identify organic keywords that have the highest number of searches. To make your work easier, you can use keywords tools like Ahrefs to search for relevant keywords in your niche according to popularity, demography, and other metrics.
Also, inputting keywords in the right places is another important point to take note of. The rile keeps changing so make sure you do your findings well regarding keyword placement to get the best results.
A standard practice used by many SEO experts today is to place the keyword in the first paragraph, the middle of the content, and in the last paragraph. Another effective practice is to infuse the keyword into your subheadings. However, avoid keyword stuffing as too many keywords will ruin your content, and by extension, your website.
One mistake many make is failing to update their site with regular content. Posting one piece of content every week or a few every month is not going to help your site rank well on Google. Regularly publishing fresh content will increase the relevancy of your platform and Google web crawlers will take note of that. One way to do this effortlessly is to add a blog feature to your website even if your site is a business or eCommerce platform.
Regularly blogging about related topics that are rich in keywords and keyword-related phrases will boost search engine ranking. Also, interlinking related web pages on your platform together will make your site more visible and active.
Still, looking for ingenious ways to boost your Google rank using SEO? The use of Meta Descriptions is another option. Firstly, avoid publishing any content on your website without adding a Meta description to it. Secondly, ensure that the Meta description has the keyword you used in the content. Remember to keep the description short with 130 characters or less. Using the right Meta description is another proper way to improve your Google rank.
Update your site interface
Last but not least is to make it a habit to update your website as often as possible. Even if it is already spotting a good interface that your users have warmly responded to, don’t be fearful of seeking slight changes every now and then to improve its efficiency. The changes do not have to be wholesome or drastic. A few changes here and there may make all the difference.
For example, if you notice that your web host is not doing very well and users complain about your page not loading fast enough, you may choose to switch to a better host that guarantees faster loading times.
Another change you can make is to improve your navigation keys especially if your webpages have become too much and you want your users to find it easy to search for them in less time. Or better still, you may edit the content on your pages to make them more SEO-worthy. Whatever change you choose to make, ensure that they are strategic and do not disrupt your operations or site usage for your online visitors.
Hire an Expert SEO Company
If you barely have the time or the skills to do any of the above, you can do what many business owners do today by hiring an expert SEO company to handle your Search Engine Optimization needs. One of the best companies today is MQ Solutions. For years, the SEO experts in MQ Solutions have leveraged their wealth of experience to help businesses grow their online platforms. When you hire a very good SEO company like MQ Solutions, you are guaranteed the following
The content we will create for you is of the highest quality. We will use the right keywords relevant to your niche and specific to your target audience. We don’t just use any keywords for the sake of it, rather we take time to do enough research using expert keyword tools to improve search visibility.
Rest assured that your website will stay updated at all times since the content we will create for you will be
- Infused with the right keywords
The more content you publish with our help, the more relevant your website will become. Over time, it will become an authoritative site for users searching for information in your specific niche.
High-quality content costs money but you don’t have to sink into debt just to ensure that your site stays relevant on Google. MQ Solutions has a personalized package for small, medium, and large-scale businesses. Even with a small budget, your website will still do well because our packages are streamlined to help your business scale.
A Comprehensive Service
MQ Solutions is a web design and Custom Development Service company with several secondary services like SEO and online branding services. If you want to take advantage of any of our services, feel free to visit our website to learn more.