Benefits of hiring an expert for your social media marketing
Does your business need Google My Business? What is Google My Business, and what is all the fuss about it? Does having my business registered here even matter?
These are some of the questions many entrepreneurs are asking themselves as they contemplate the decision of registering their business on this Google Page. In this blog post, we will show you all you need to know about it and why your business needs it. At the end of the post, you are free to decide whether having your business on Google is worth it or not.
What is it all about?
Google My Business has been around for a long time, but funny enough, many people do not even know what it is all about. Well, this page is like an online directory for businesses. Google My Business makes it very easy for online users to find you. Also, it allows potential customers to find you on Google even if they don’t know your web address.
This page is a free tool that has transformed the fortunes of many businesses because it makes them visible. The more visible your business gets, the easier it is for customers to find you. Google My Business is like an online business card that has your
- Web address
- Phone number
- Reviews rating
- Active hours
Any other business information customers will find valuable.
Why does your business need a Google My Business Page?
If your business does not have a Google My Business Page you are surely missing a lot. In the modern online age where the competition is quite stiff, you need as much online visibility as you can get. Also, when you look at the statistics, such a page becomes even more important than you thought. For example
- 97% of people find out about a business online than elsewhere
- Search engines are used by 91% of adults to find information
- 46% of all searches on Google are local content
- 64% of consumers have used Google My Business at one time to find a local business
- About 100 calls are received monthly from customers by 16% of businesses who have a Google My Business profile
So as you can see, the signs are clear. If your business is not getting the attention it needs, it needs a Google My Business profile.
Benefits of having a Google My Business Page
There is so much your business can gain from a Google My Business Page. Many businesses continue to reap the rewards of having one and yours can do the same. Here are some of the proven benefits of having a Google My Business Page.
Did you know that this page alone can help you boost sales within a short time? This is because it allows potential customers to do a quick Good search with their devices and narrow down options. With so many people using the platform to do online searches, having an active profile will serve you well as more people will be able to find you online. And guess what, when people are able to find your brand online, they are more likely going to patronize your product or service. After all, people will only buy from you if they know that you exist.
Also, the mere fact that Google My Business works with Google Maps also makes your business relatively easy to find.
Enjoy Google’s 3-Pack feature
Have you noticed that certain businesses tend to come up for local searches more than others? Just in case you didn’t know, many of these businesses enjoy Google’s 3-pack feature. How does this work though?
In some cases, when users search for certain information using Keywords, only local listings show up instead of general data. Google does this by sorting out pages online and only providing related pages synonymous with the location of the user. By creating a Google My Business Page, you boost your local listing and enjoy the 3-pack local feature of Google. This feature also shows users your business location and gives your brand an online boost that brands not registered on Google My Business do not enjoy.
Another benefit of using a Google My Business Page is the level of trust you can build with customers over time. Many people are afraid of transacting business online because they are afraid of getting duped. However, when you create a page for your business and your phone number and address are visible, this alone will elicit trust. Many brands that have an active profile are three times more likely to enjoy the trust of potential customers than those with only an email address and an Instagram Page.
For your business to become active, it had to go through a verification process that Google users have come to trust. So once it appears on Google, users immediately assume that such a business is legitimate.
Boost your appeal
Google is the world’s largest search engine and it is used by hundreds of millions daily to search for information online. When people are searching for things to buy online, one of the things they look out for is the reviews posted by others about a product or service. So, if the people are saying positive things about the product or service, many more customers are likely going to patronize the brand.
Your page allows users to post reviews about their experience using your product and if they rate your quality high, it will give your business a competitive edge.
The benefits of using Google My Business are relatively endless. One other benefit is the potential for increased traffic to your business website. Although it is important to boost your website using Google Ads, social media, and email marketing smog other tools, however, a Google My Business page can also help you grow your traffic too. This is especially true for local searches. When users search for businesses or service providers in your area, having Google My Business Page will place your brand at the top of the list and lead to more clicks.
Understand your customer
The more you know about your customers and potential customers; you will be better placed to serve them better. Understanding customer behavior is very easy with Google My Business. All you have to do is navigate to the insight page to view the analytics. You will see what your customers are checking out and which product or advert appeal to them. You can also gauge their behavior by reviewing the links or pages they click and view. This information will help you make better decisions that will benefit your business.
MQ Solutions can create very good Google My Business pages that will boost your business profile. For years, we have been creating relatable pages for our clients using the right text structures, text and image combinations, and keywords. And we are glad to announce that the results have been remarkable. These businesses have enjoyed
- Better visibility
- Improved online interactions with customers and prospects
- Increase ROI
- More phone calls
- Stronger branding benefits
The list of benefits we offer our clients are too numerous to count, but suffice to say that working with us offers you short and long-term benefits. Our creators are skilled professionals who will craft a winning profile that will inspire trust and encourage patronage in the minds of prospective customers.
We want your business to grow and we can help you do so using the power and network of Google. Having a website or active social media pages is not enough. You can’t do better with a Google My Business Page and we can help you out.
If you have any questions, kindly reach out to us today and our representatives will get back to you as quickly as possible.