Michaels On Simcoe

Michaels On Simcoe



Michaels On Simcoe, a family-run restaurant located in Toronto, came to MQ Solutions looking to increase conversions and traffic to their website. They also had several other goals, including:

  • Create a search-friendly website
  • Maximize visibility
  • Improve user experience
  • Increase website visitors 


We met with  Michaels On Simcoe to discuss their online marketing concerns and evaluate the efforts they had made toward content marketing. After researching their competitors and looking into the behavior of Michaels On Simcoe customers, we created a plan to the following concerns:

  • Develop an integrated site-wide keyword strategy
  • Uncovering user intent and organizing the site’s content
  • Create URL strategy to take advantage of established value
  • Remove and merge sections of the old website to support keyword strategy
  • Post website launch, SEO monitoring to fix issues

Our strategies to help Michaels On Simcoe reach their goals included geo-targeted strategic keyword-rich content for a variety of content types. With this plan, MQ Solutions boosted Michaels On Simcoe’s organic search ranking, new site visitors, and brand awareness. We were also able to encourage conversions.

Through creating shareable landing pages, blog posts, and social media posts, we helped increase Michaels On Simcoe’s reach and appeal to customers. We also found opportunities to share content beyond their site by reaching out to influential bloggers in order to garner guest-blogging opportunities. MQ Solutions ions succeeded in meeting and, in some cases, exceeding this company’s needs.

147 - Site Visits
23 - Conversation Rate
1700 - Organic Search Rank

The Result

By adding content marketing to Michaels On Simcoe’s overall SEO strategy, MQ Solutions successfully increased their site visits by 147% and increased their conversation rate to nearly 23% year over year. An impressive increase of 1700% for page one Organic Search Ranking was also achieved.

272% ROI
20% less CPA
0.09% CTR

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