Should you hire an expert for your Video Marketing?
The online space is a highly competitive space where businesses compete for the attention and patronage of online users. For businesses to stay at the top of their game, they need to do quality marketing consistently. One of the most effective ways to market your business online is with the use of Videos. Videos can help you reach more people online than images and texts for one key reason.
People have very short attention spans and will switch off mentally if the content is boring or too long. To capture and keep their attention, you need to promote contents that are short and engaging. Texts are good, images are better, but videos are best. However, if you want to promote your brand using video marketing, how do you go about it? Do you do it yourself, or do you hire an expert to do it for you?
In this article, we will review these questions and more, and by the end of it, you will be in a better position to decide the best course of action.
What is Video Marketing?
Video Marketing is the art of using visors to market a product, service, or brand. This form of marketing is a time-tested marketing practice that delivers quality results at all times. With videos, you can market your product to customers via different social media and digital channels online. Video marketing has gained tremendous popularity in recent times for the following reasons.
- In the US, more than 75 million people watch videos daily
- Mobile devices are the tools of choice for watching more than 50% of video content online
- The word “video” on an email subject increases the click rate by 13%
- Videos with a 2-minute variation get the most clicks
- Videos accounted for nearly 80% of internet traffic in 2019
Now that you know why videos are the number one content of choice for modern online marketing, you will now have to decide whether to market your videos yourself or use the services of an expert.
DIY video marketing
There is nothing wrong with marketing your videos yourself. In fact, many online entrepreneurs do this every day. However, some of the challenges you are likely to face if you have limited experience include
- Poor video quality
- Not knowing the proper online mediums to use
- Publishing videos at the wrong time or season
These and more potential problems will only lead to poor engagement. You also face the challenge of managing your online campaigns vis a vis running the business at the same time. All these will affect your performance, and you might not get the results you desire at the end of the day. On the other hand, you can use an expert to get the job done. Although using an expert will cost you a little as payment for their effort, the rewards you will enjoy will far outweigh the cost.
Why you should hire an expert for your video marketing
There are so many reasons why you should hire an expert for your video marketing. Here are some of them.
When you hire an expert, the very first thing he will do will be to help you define your marketing strategy before anything else. Successful brands don’t just promote videos for the sake of it. Rather, they map out a strategy to increase the impact of their campaigns, and you can do the same using the expert knowledge of a marketing expert. Having a defined strategy will help you maximize favorable outcomes.
The technical side of things
Digital marketing, in general, is quite technical and requires certain skills that you likely don’t have. Successful brands know this for a fact, which is why they hire experts to do the job for them. If you have technical limitations as far as video marketing is concerned, wouldn’t you want to hire someone skilled in the area? You should hire an expert with a deep knowledge of online marketing to take the stress off you rather than figure things out on your own.
Another reason why you should hire an expert is the better visibility your videos will get online. Today, search engines, Social Media, and mobile devices work hand in hand to make content visible to users. The major challenge many businesses have is not the quality of their content but visibility. An expert will not only map out a strategy that is unique to your business and will work for you; he will also ensure that all the social media platforms and online mediums with sizable traffic will be utilized to promote your brand using your videos.
This is a classical case of milking the cow of every drop of milk. An expert will make sure that they exhaust every online medium to put your content in the faces of as many people as possible.
Improved customer engagement is what digital marketing experts do best.
Quality Videos + Defined Strategy + Multiple Online Platforms + Increased Visibility = Customer Engagement.
It’s that simple. As many more people see your videos online, you will be amazed by the level of engagement and click rate your business will enjoy.
A Marketing expert can use your videos not only to promote your product but also to brand the business in general. For example, they can add logos to your videos or links to make it much easier for people to connect with you once they see the video.
Maximum control through Analytics
Many businesses launch campaigns without taking time to measure the success rates of their campaigns. As for the few who do, many find it hard to interpret the data, but this is where expert knowledge can help. As your video is being marketed online, an expert will be studying the progress in the background to know if the campaign has the desired effect or not. With their help, you can tweak your strategy to get better results.
Online reputation management is something you should always plan for when preparing for online promotion. Digital marketing firms are hired these days to help businesses shore up their reputation online. If your brand has a good reputation, it will elicit trust, and the effect will be felt long term.
Benefits of using MQ Solutions Video Marketing Services
MQ Solutions is a trusted brand when it comes to digital marketing in general and video marketing in particular. For years, we have helped businesses achieve desired outcomes using videos, and we have the stats and numbers to back our claims. Did you know that?
We can help you connect better with your audience
We can help you use videos to build trust with customers online. By using videos as a link, the level of daily engagements your business will get will place it in a better position to make high-volume sale conversions.
We don’t just publish videos for our l clients just for the sake of it. Rather, what we do is to utilize the power of Search Engine Optimization to make the videos a lot more visible. Be it Google, YouTube, Facebook, Instagram, Tiktok, or any other Social Media platform, we use SEO Keywords and backlinks to increase visibility.
Boost information retention
Besides marketing your product or service, did you know that you can use videos to educate your online audience about how to use your product or service and the benefits they can derive from it? Weise the right buzzwords, phrases, and sentences in the description box to boost information retention. Once they see it once, they are likely not going to forget it in a long while.
If you plan to launch a video marketing campaign anytime soon and would like it to be a huge success, do not hesitate to hire our Video Marketing Services. At MQ Solutions, we are always on hand to help businesses achieve their set targets, and we will like to do the same for you. So please get in touch with us today for a free quote.